A business that uses social media or websites to attract customers should be careful to use proper Disclaimers and state where appropriate Terms & Conditions for visiting its website. This will help control liability on the business' part.
Further, care should be taken in using social media, like Twitter, Facebook, Myspace or others. The benefit of having immediate connection with your potential or actual clients could backfire if you make unintended representations to your clients.
Please view the blog post linked here, for a more detailed informal discussion of this issue.
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